Popular way to explore World - Search Engine Optimization Services

SEO Company Indian offers comprehensive Look for Search Engine Marketing and Online Marketing features to the individuals seated in any place on the globe. It is a practice of enhancing and increase of traffic on the website by enhancing inner and exterior techniques and check search engine strategies.

Advancement and growth in the area of interaction has progressed in the form of internet. The service of internet has offered opportunity to the individuals to find or collect details on any subject by seated in any place on the globe. It is the most practical way to discover the globe. The growth of E- business has also improved its utilization. The increasing significance of internet has established various organizations that offer their solutions in the area of searching and browsing internet.

The SEO solutions offered by the several organizations to help the clients to get more return for less investment in the area of E- business. They enhance and plan the strategy required by every person in order to obtain perfect and comprehensive details on the any subject. They also offer free and practical solutions to their clients to make them internet friendly and in a situation to include all the features provided by it. They also offer experienced and technically advanced team that guarantees lots of google like Google and MSN.

Google Street View...

Google has taken its Street View cameras into the CERN laboratory, and brought web users with it. Google Street View will now give you passage into CERN and around its Large Hadron Collider in Geneva, Switzerland.

This has geek appeal for tourists, and Google believes that scientists working with the kit will appreciate the closer look.

"We're delighted that CERN opened its doors to Google Maps Street View allowing anyone, anywhere in the world to take a peek into its laboratories, control centers and its myriad underground tunnels housing cutting-edge experiments," said Google in a blog post. "Street View also lets scientists working on the experiments, who may be on the other side of the world, explore the equipment they're using."

It's an interesting place to be sure, and the Google mapping tool gives a good view of the insides of the particle smashing lab.

On display are the Large Hadron Collider and Alice, the a heavy-ion detector on the Large Hadron Collider ring, among other equipment. Read More on search engine watch

Branded Videos Shared More Than 500,000 Times Every 24 Hours

Recent research from the Unruly Social Video Lab has found there is a huge appetite for branded videos on the web. Unruly currently tracks 506,976 "shares" of online video ads every 24 hours.
This morning, Unruly opens its doors on its first Social Video Lab in America, enabling advertisers to make the most of this trend. Located in New York, the new lab is modeled on the video technology company's original Social Video Lab in London, which was launched last summer.
Visitors to the New York lab will be given a hands-on interactive journey through the science and history of online video sharing, plus a tour of current video trends. They will also have access to the Unruly Viral Video Chart, which has tracked 329 billion video streams since 2006. Advertisers can find out how their current social video footprint compares with their competitors, how to create shareable content, and how to determine the distribution strategy required to achieve their campaign goals.
Visitors will also be able to test the shareability of their own campaigns using Unruly ShareRank, an algorithm-based tool which uses over 100,000 data points to predict the number of shares a video will attract, before it is even launched, meeting the seemingly impossible desire to "predict viral success."
During a tour of the new lab last week, Cat Jones, Unruly's Director of Product Innovation, said, "Video is the world's fastest-growing ad format in terms of ad spend, so it's really important that brands have their fingers on the pulse and allocate their marketing dollars wisely. Leaving it to luck simply isn't an option."
Devra Prywes, Unruly's Marketing Director, added, "Creating and distributing shareable content for social media is at the top of the agenda for CMOs, and brands can use the Lab experience to pinpoint exactly what's trending."
So, do social video recommendations significantly impact traditional brand metrics?
A recent study conducted by Decipher Research, which surveyed online video viewers, aged 18-34, across four social video campaigns from Guinness, Coca-Cola, Unilever's Cornetto, and Energizer Batteries, sought to determine the impact of peer recommendations. And the social ad effectiveness study found that recommendations dramatically increased ad performance. Read More

3 Ways To Break The Link Building Block

We’ve all been there — that moment in any link building campaign where you hit a wall. There are so many things that you want to do, but there is so little time or buy-in to do them that you settle on just doing the things you need to do.
That sucks.
It gets tedious, and it will eventually wear you down by sucking all of the creativity out of link building — which, let’s face it, is the best part of link building. You end up doing one thing over and over again because it works. You stop iterating. You stop testing. You stop being creative. Plus, you lose sight of the big picture — of why you’re doing this in the first place.
I call this situation the link building block. Here are some ways to break it:

Card Storming

Card Storming is typically used as a way to gain consensus in large group, like when you’re trying to get all of the stakeholders of a project to agree on the main goals.
... Read more on Search Engine Land

LinkedIn Endorsements: The New “Poke”

Like most in our industry, I use my Facebook account for business. In a business context, there really isn’t any legitimate rationale for “poking” somebody. Yet occasionally, it still happens to me.
I guess the “poker” is trying to get my attention for whatever reason, but they’re doing it in a way that comes across as extremely awkward and borderline offensive. When this happens, I would like to tell the giver of the poke something along the lines of:

WTH man. Facebook, like all social media, is about communication. If you want to communicate with me, then communicate. Send me a message, share some content with me, or comment on my content. That’s how people get to know each online. I find “getting poked” as attractive as smelling someone pass gas in an elevator…

Most Search Engine Watch readers already know the basic ways to use either Twitter or Facebook to communicate with people they wish to get to know better. However, LinkedIn has given people a new way to “poke” somebody…one which isn’t awkward for anyone involved, benefits the recipient, and gets the giver noticed by their intended target.

The LinkedIn Endorsement.

How does this work? Easy.

First, you need to get LinkedIn to the person (if you aren’t already). In our industry, most everyone I know accepts LinkedIn requests from anybody that’s not either an obvious spammer or an MLM marketer (apologies for the redundancy). So long as you’re not perceived thusly, your request will likely be accepted.

Now, most people who are serious about LinkedIn have added a list of skills and expertise they possess to their profile. You are allowed to add up to 50 such skills; here are some of the ones listed on my LinkedIn Profile.

Read More : Search Engine Watch
============================
SEO Services

The Value of Lower Search Volume

Keyword research is the basis for a lot of what we do in SEO. It’s what helps us decide which pages to make, how to optimize the pages have. They influence navigation, linking, images, meta tags and plenty of other decisions.
No matter what we’re looking to do, it all usually starts with the data – and specifically search volume.
Search volume is that nebulous little metric that helps us gauge what phrases are the most popular and have the best chance to get us the highest returns. So most of the time we gravitate toward the high numbers, the big guns, the big phrases with the big volume attached.
But that kind of focus leaves out a big part of the picture. Sure, a rock band may have a lead singer, but it also has musicians, backup singers, a road crew, and a huge team behind the scenes that are just as much a part of the show as the leather-clad icon gripping the microphone.
Too often people fixate on the starring phrases center-stage and they forget about everyone else that is involved with the production, namely all those phrases with lower search volume.
First of all, search volume is entirely relative. If your top niche phrase boasts a whopping 1000 in the search volume column, then phrases in the 100 range are still viable. Granted, I’d argue they are viable even if your top phrase has search volume of 10,000 but, my point here is that, what constitutes “high” volume and “low” volume is industry specific and should shape your ideas about what phrases “aren’t worth targeting”
When it comes to keyword targeting and optimization, you should always go after your big goals, but it’s just as important to leverage your realities.
And that means, working with phrases whose search volume you might normally dismiss as too low for the effort. But there are good reasons not to do that.

Pick Fights You Can Win

Naturally, the lower search volume phrases are less competitive. They don’t come with double digit CPC costs.
All of the big phrases that you want because they seem to have the most search; your competitors want them too. So you can jump into the fray, or you can look a little to the left and see all of the phrases everyone is neglecting.
When you’re talking about 3, 4 or 5 word phrases, when you make a conscientious effort to try to target those phrases, in the absence of other signals, the things you do may be enough to help you claim those un-loved, uncontested phrases that can still bring you visitors.

The Spirit of Leaving Nothing on the Table

When you only focus on the short-tail phrases, you’re ignoring a big area of opportunity. There are tons of people using longer versions and variations of those core keywords. By looking for ways to make your pages relevant to those longer phrases you can get your hands on what other people are losing.
If you actually delve into your potential for phrases that don’t have five figure search volume, you may find that you’re just outside the Top 10 or Top 20 for a number of phrases that you’ve just never thought about. The opportunity to perform better for those phrases is real with a little effort and the right strategy.
So before you denounce those low volume phrases as minor details that don’t matter remember that in the nuanced world of search, it can be the little things that make the difference.

Small Bursts are Better than a Big Nothing

Finally, the idea of ranking for anything is to get traffic for that phrase, to get visitors who convert into customers. At least, that’s supposed to be the plan.
If nothing before has made you inclined to consider long-tail, lower-volume phrases, here’s one more thing to consider. When you focus too intently on just the one- or two-word phrases that everyone else is competing for and you’re not winning the fight… you’re losing.
Being in the top five for 10 phrases with a search volume of 100 is far better than being number 40 for a phrase with an associated search volume of 10,000.
You won’t get traffic by being a small fish in a big lake, but the good news is, small ponds are everywhere you look, if you’re willing to see them.

It’s a Group Thing

Keyword targeting is a precision exercise. There are so many factors to consider when deciding what makes for a “good” keyword to optimize for. Big numbers are absolutely a factor, but they aren’t the only factor.
The truth is, keywords tend to be more effective as an ensemble, so try not to see only the leads, when there is an entire cast of characters on the stage.
Of course, everyone wants the star phrases, but only 10 entries can be the standard organic results for those, sometimes even less thanks to universal search. The more sophisticated search gets, the more we have to start looking at opportunities that are less obvious.
It’s always important to dream big, it’s the visionaries that change the world, but in the meantime try not to ignore what might be right in front of you.

Search Engine Watch 
====================
SEO Services Company

5 Tips to Improve Your Press Releases

SEO professionals who look at press releases as a way to garner links are missing the point.
The strategy of spamming wire services with sales pitches or informative articles under a press release header has been recognized, and Google's Distinguished Engineer Matt Cutts has said in not to expect much power from these types of links just because they are a press release.
The true power of a press release is to attract media attention, leading to a reporter re-working the release into a full-fledged article. Those are the powerful, authoritative links that build rank and authority.
To get a journalist’s attention, press releases need to get a journalist’s interest and engage that journalist enough to publish it.
Using the proper form for a press release is important, but including the right content with the right spin is even more critical to getting the juicy links that press coverage – not syndicated press releases - can provide.
Here are a few tips from journalists on giving your content the right spin:

1. Avoid Jargon

“Don't reel off esoteric software programs that mean nothing to the average reader. Say in generic terms why the company is hot,” says Scott Wyland, Investigative reporter, Scripps Newspapers.
Your average newspaper reader doesn’t know SEO from SOS or PageRank from page views. Explain the concept instead of using a term that could be confusing.
Releases specifically for industry publications should use the industry terms but avoid proprietary or company-only slang.

2. No Hard Sell

The old saying “People love to buy but hate to be sold” is valid for press releases. Releases written as a sales pitch with a strong call to action will often go directly to the circular file.
Journalists and publications walk a fine line of ethical reporting, and reputable journalists have a duty to go beyond the sales pitch. Including heavy sales language makes it harder for a reporter to strip away the promotions and get to the core – if there is a core at all.

3. Don’t Believe the Hype

Journalists are trained to be critical. They have a well-developed nose for baloney.
Superlatives and just high praise will trip the crap-o-meter and lead to tossed releases. Keep your releases factual and to the point.
“Journalists read news releases to find out what's being promoted and whether it's worth a story. They don't read them to be entertained,” said Wyland. Hyperbole has to be edited out, causing more work for the journalist.

4. Press Release Styles

There are two approaches to press release writing. The traditional, “reverse triangle” press release gives a summary of the facts and makes the reporter craft the story. This press release primer gives a good background on the details of a release.
There’s another school of thought that drafts the release as the final news story itself, saving the journalist the work of setting the scene.
“Start with a description or anecdote at the top, and get to the point quickly,” advised Wyland. “People who don't have a professional story-telling background could create a muddled mess if they try to get too fancy.”
Most outlets still expect the traditional release, and journalistic ethics prompt reporters to research the release anyways. If you’ve built relationships with reporters who are open to this type of release, then a more modern and feature-style release could help propel you to the next level.

5. Know Your Audience

Finally, your release should target a specific audience. While you want to keep your end consumer in mind, your target audience is the journalist reading the press release. Your release should appeal to the journalist’s interests, topics and views.
For example, the tech industry in downtown Las Vegas is growing. The Las Vegas Sun has a reporter assigned specifically to the downtown area to report on its growth and changes. Joe Downtown will never report on a tech company that’s growing in the suburbs of Las Vegas, even though the common strains of growth and tech are present. Pitches that are off the mark are one of journalists’ top annoyances.

Search Engine Watch
===========================
SEO Company India