LinkedIn Endorsements: The New “Poke”

Like most in our industry, I use my Facebook account for business. In a business context, there really isn’t any legitimate rationale for “poking” somebody. Yet occasionally, it still happens to me.
I guess the “poker” is trying to get my attention for whatever reason, but they’re doing it in a way that comes across as extremely awkward and borderline offensive. When this happens, I would like to tell the giver of the poke something along the lines of:

WTH man. Facebook, like all social media, is about communication. If you want to communicate with me, then communicate. Send me a message, share some content with me, or comment on my content. That’s how people get to know each online. I find “getting poked” as attractive as smelling someone pass gas in an elevator…

Most Search Engine Watch readers already know the basic ways to use either Twitter or Facebook to communicate with people they wish to get to know better. However, LinkedIn has given people a new way to “poke” somebody…one which isn’t awkward for anyone involved, benefits the recipient, and gets the giver noticed by their intended target.

The LinkedIn Endorsement.

How does this work? Easy.

First, you need to get LinkedIn to the person (if you aren’t already). In our industry, most everyone I know accepts LinkedIn requests from anybody that’s not either an obvious spammer or an MLM marketer (apologies for the redundancy). So long as you’re not perceived thusly, your request will likely be accepted.

Now, most people who are serious about LinkedIn have added a list of skills and expertise they possess to their profile. You are allowed to add up to 50 such skills; here are some of the ones listed on my LinkedIn Profile.

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